Muscat, Oman
Ooredoo has signed an exclusive partnership with A.IDEA, a regional leader in customer engagement and loyalty, to transform and scale the Nojoom Loyalty Programme in Oman. Under this agreement, A.IDEA will lead the end-to-end management, expansion and modernisation of Nojoom, elevating it into a dynamic and customer-centric digital rewards ecosystem.
Ooredoo will continue to provide customer access, communication support and integration with the Ooredoo app, while A.IDEA’s services will cover programme strategy, partner onboarding and offer management, customer engagement and performance insights.
The partnership begins with Nojoom Life, a new digital lifestyle platform within the Ooredoo app, which will be introduced to customers in the coming weeks. Further details will follow ahead of the launch.
“At Ooredoo, appreciating our customers’ trust is our foundational principle,” said Saoud Al Riyami, CEO of Ooredoo Oman. “We are shifting the paradigm from transactional telecom services to delivering continuous lifestyle value. Partnering with A.IDEA enables us to build a digital rewards ecosystem that enriches our customers’ daily lives, while offering local and regional brands a highly targeted channel to connect with customers across the Sultanate.”
A.IDEA has been appointed to source, onboard and manage partner businesses for Nojoom, in coordination with Ooredoo and subject to its review. Nojoom is open to local SMEs, franchises and regional brands across food and beverage, retail, travel, wellness, entertainment and lifestyle, giving them a direct channel to Ooredoo’s customers. Interested businesses can contact Ooredoo at Nojoom@ooredoo.om.
Adnan Idrees, Founder of A.IDEA, said: “Nojoom has tremendous potential. By combining Ooredoo’s reach with A.IDEA’s expertise in customer engagement and partner ecosystems, we are building a platform that benefits customers and unlocks new commercial opportunities for brands across the region.”
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