Muscat, Oman
Ooredoo, in strategic partnership with Tamimah Telecom, has launched ERSAL, a next-generation unified communication platform designed to transform how businesses connect, engage, and scale.
“The launch of ERSAL reflects our commitment to accelerating Oman’s digital transformation by equipping businesses with future-ready platforms. In a market where speed, intelligence, and scale define success, ERSAL empowers organisations to lead with confidence, delivering secure, integrated communication at every touchpoint.” said Saied Sadiq Al-Lawati, Acting Chief Business and Wholesale Officer, at Ooredoo.
ERSAL brings SMS, WhatsApp, push notifications, voice, email, and video into a single platform, accessible via one powerful API. With flexible deployment models including Cloud (SaaS), on-premises, or hybrid, it supports businesses of all sizes, from agile startups to large telecom operators.
“Our partnership with Ooredoo for launching ERSAL is built on a shared vision: to simplify enterprise communication while enabling intelligence-driven engagement,” added O.K Ravi, Chief Executive Officer, Tamimah Telecom.
ERSAL is built for real-time, multi-channel engagement. It combines campaign automation, AI-powered features, and behavioural analytics into a single, modular system. Businesses can personalise communications at scale, manage bulk campaigns with confidence, and access insights through real-time dashboards.
As a future-ready platform, ERSAL will continue to evolve, with upcoming releases introducing voice analytics, customer journey orchestration, and industry-specific modules.
This launch marks a significant milestone in Ooredoo’s commitment to delivering intelligent, secure, and scalable digital solutions, helping enterprises across the region stay connected, competitive, and ready for what’s next.